So, you have decided to start an online business. That’s great because this is the modern way to earn something big in the recent era. But, there are some prerequisites that you will need to consider if you want to maintain good performance of your business throughout the time you want to continue with the business. One of the major requirements which you will have to take into consideration is the shipping of your products. Although promotion and marketing are also quite important, you are going to take care of them anyway because this is what an online business is all about. Effective shipping of your products builds your reputation among your customers and it can be a marketing tool to turn potential customers into existing ones.
Having that said, there are a few basics which are worth talking about.
Options for shipping
There are different shipping options that you can offer to your customers. Some of those options are free, flat rate, real-cost, and same-day delivery. The options you offer mainly depend upon your willingness to spend money and what your competitors do.
Remember, charging too much for the shipping can end up making you lose the customers.
Shipping options from the perspective of carriers
There are generally two shipping options that you can choose from, i.e. ground and air. If it is OK for the package to be delivered in a matter of weeks, you can go for the ground option because it is the cheapest one. However, if your customer demands faster delivery, you can go for air option.
There are two ways you can count the weight of the package. One is the actual weight and another one is the dimensional weight. Weight of the package is the actual weight. Fractions are rounded up to make the next pound.
Density of the package is known as dimensional weight. Dimensional weight of the package is calculated by obtaining the product of length, width and height, and dividing that product by 166 for the domestic packages and by 139 for international packages. The measurements are done in inches.
Choose right shipping service provider
The prices listed on the shipping service providers’ websites are not the final ones. There is always a room for discount no matter how small business you are. You can talk to the small business representatives of the companies.
First, you need to create an online account in the company’s website. That online account is going to help track the progress of your package. If you are shipping more number of times, you can have the leverage to negotiate over the shipping costs.
Many of the providers offer flat-rate boxes free of any costs. You can get those boxes to have a financial benefit.